Xiameter Case Study Analysis Outline


Do you need help with with essay, research paper, homework or even dissertation?

Visit our website - https://goo.gl/HKbmHS (assignmenthelp24.com)





=================>>>CLICK HERE<<<=================
=================>>>CLICK HERE<<<=================
=================>>>CLICK HERE<<<=================


goo.gl
goo.gl


=================>>>GET ASSIGNMENT HELP<<<=================
=================>>>GET ASSIGNMENT HELP<<<=================
=================>>>GET ASSIGNMENT HELP<<<=================




three generations under one roof essay writer
paraphrase mla example bibliography
critical thinking nurse pdf download
different types research methods dissertation
ncaa march madness marketing assignment
abbaye de theleme dissertation definition
advantages of a library based dissertation
compare contrast essay about
assignment makes pointer from integer without a cast getenvironment
mcs 035 solved assignment 2014-15 college
ee364a homework 6 solutions to equations
gary soto the jacket essay
essay topics on mccarthyism
phy 101 assignment 2 feedback
video bibliography
a level artist research paper
dream research paper thesis example
term paper on code of ethics
the talented tenth essay summary format
ap english 3 essay prompts for sat
general chem homework 5
homeworkers policy implementation
toyota motor manufacturing kentucky case study
ill conceived goals definition essay
gavotte en rondeau analysis essay
swot analysis examples personal statement
critiquing an article essay sample
free resumes and cover letters to print
james rosenquist marilyn monroe analysis essay
entrance essay questions
youth volunteerism essay
phrase d'amorce pour une dissertation
quintus smyrnaeus bibliography chicago
certified medical assistant essay
pomona supplement essay 2012 dodge
condillac essay on the origin of human knowledge
situational leadership style essay
including title of book in essay
receptionist cover letter 2015 templates
5 paragraph essay graphic organizers
cover letter for cv nzb
what makes us canadian essay writing
rice essay prompt 2013
high school essays books
xiameter case study analysis outline
write a book review assignment middle school
maths essay montessori
essay writing workshop pdf to jpg
dissertation tum vorlage ski
causes and effects of drunk driving essays
der untermieter simenon bibliography
yin case study research design and methods 2003 nba
siroz dissertation
flying lotus homework chart
single parent struggles argumentative essay outline
page format for cover letter
text mining research papers 2015 gmc
essay on capitalism and socialism
Assignment Help girl child education india essay
verteidigung dissertation powerpoint
northeast regional medical center residency personal statement
use technology education essay topics
essay on nagaland folk dance
famous person powerpoint assignment for high school
steps on writing a good essay
idaho nfl referee assignments
rd sethna scholarship essay
droid x vs droid x2 comparison essay
university of south carolina application essay 2013
autocarro scarrabile 4 assignment
is atheism a religion essays
diocese of baton rouge priest assignments in new york
case study sustainable tourism caribbean statistics
money is important than love essay spm
online editor free essay checker
venskab essay fs108
essay about my trip to london
stephen brunt olympic essay 2012 honda
what is nuclear technology essay
a concrete introduction to higher algebra homework solutions
essay on pollution free diwali in punjabi
how to write a good call to action for a persuasive essay
persuasive essay assignments
theodosius dobzhansky essay contest
noise pollution essay conclusion template
sample cover letter for assistant professor job in engineering college
albright americanism essay
expectancy violation theory essay
homework increases test scores
thomas reid essays on the intellectual powers of man
benefits of service learning essay experience
essay on strength in union
american cause college essay revolution
1960 racism essay racism
persuasive essay planning template
high school research paper outline
risk assessment in social work essay
analytical essays on frankenstein
good cover letter examples for resumes
why should i learn english essay
good personal statement for cv nz immigration
essay on unity in diversity with slogans
feminine mystique essay
blackberry picking poem essay
essay towards treeless planet
history course essay
guarantor lease assignment definition
sci 275 week 1 assignment healthy
cite essay in book Assignment Help apart
box outline essay question
critical thinking in education articles
a separate peace research paper topics
search research papers google
sofia petrovna analysis essay
best essay book for upsc exam 2017
sample student case study analysis for education
best law school personal statement editing
prc cagayan de oro city room assignment template
sergeants course essay
my city essay quetta map
mth202 current midterm paper 2
Assignment Help essay example toefl
sample college teaching cover letter
essay on hornbill festival of nagaland map
4r picture format bibliography
new nurse practitioner cover letters
george clooney funny essay writing
annamalai university distance education mba assignment
format of first page of ignou assignment 2015
article about homework is bad or good
chips corporation case study solution example
write a essay on independence day in hindi
beowulf and grendel essay
critical essay on the veldt deadmau5
goyal assignments class 9 maths questions
shadowstorage Assignment Help sheet
white privilege in america essay
essays ebook
cetking nmat analysis essay
essays modernist movement in Assignment Help architecture
alias grace symbolism essay on lord
visit shetland bressay chicken
outline of a research paper apa
the korteweg-de Assignment Help vries equation a historical essay contests
master dissertation marking uk
sim freeplay homework sheets
apple bonjour multicast address assignment
year 4 homework ukraine
blackboard submitting assignments in moodle
peter g northouse bibliography

I’ve been working with Alexanders Osterwalder’s approach to business model generation via the business model canvas (BMC) for a few years now. The canvas is straight forward to use, which is the beauty of it: you “get it” right away. But it does take some practice to identify and capture the various elements. It’s more of a craft than a science.

To sharpen my skills I decided to deconstruct the Xiameter business model and compare its parent, Dow Corning–just for fun. (You have the right to now say, “Get a life, Kalbach”). My starting point was an article outlining the structure of Xiameter: “Dow Corning’s Big Pricing Gamble” by Loren Gary. I combed the text for the 9 elements of the BMC, jotted them down on paper, and then entered them into the canvas.

The image below (Figure 1) shows my analysis using the iPad app for the BMC. The GREEN notes represent Dow Corning’s core business. The ORANGE notes show the Xiameter model. Interestingly, Xiameter seems to have had an effect back on the core business model, according to the article. These aspects are shown in BLUE notes.

Figure 1: Comparison of Dow Corning’s core business to Xiameter using the Business Model Canvas (Click to enlarge)

The new Xiameter channel is a textbook example of disruptive innovation. Clayton Christensen illustrates the basic dynamics of distruption in a now well-know diagram:

Figure 2: Clayton Christensens illustration of disruption

Dow Corning recognized that it was overshooting its market. Overshooting is one of the first signs of a market ready for disruption. Scott Anthony et al write about overshooting in The Innovator’s Guide to Growth:

At the heart of the disruptive innovation model is the concept of overshooting, that is, providing too much performance for a given group of customers. Remember, the model holds that companies innovate faster than people’s lives can change to take advantage of the advances those companies provide. As companies innovate, products or services that were previously not good enough become perfectly adequate; ultimately, they become too good for a given group of customers. (p. 65)

(See my full review of The Innovator’s Guide to Growth in a previous post).

As the Xiameter case study article shows, Dow Corning seems to have recognized overshooting:

In the early 1990s, however, Dow Corning noticed an emerging trend toward commoditization in some of its markets. This meant that as specific products matured, the priorities of clientele within them shifted from wanting help with innovation to wanting to keep costs low. …

This change in what some customers valued—and the consequent decline in profit margins within those market segments—led Dow Corning to conclude that the basis of competition had shifted in parts of the industry. Facing the possibility that such a shift might spread, the company realized it required a more needs-based approach to customer segmentation. Its existing business model, which emphasized selling technical assistance and product testing on top of its core products, ignored price-conscious customers. To meet their needs—and to keep them from migrating to other, less-expensive providers—Dow Corning would have to devise a radically lower cost structure that would allow it to profit solely from selling products.

Overshooting is a key sign of a market ready for disruption. But don’t confuse breakthrough innovation with disruption. A breakthrough is the next, biggest, better product or service in an existing market. It’s the fifth blade on a razor or the Airbus 380. Or, see Kohler’s numi toilets–another example of a breakthrough product design, with a heated seat, feet warming, music and a remote control. But by definition these aren’t disruptive.

Disruptive innovations are more convenient, cheaper and easier to use, generally targeting previously underserved market segments. Think: Flip video camera, eBay or Zopa (a peer-to-peer lending service), as well as Skype and Ryan Air as disruptions. Xiameter is also a disruptive innovation.

The amazing part of Xiameter, however, is that Dow Corning distrupted itself. The fear of self cannibalization is extremely difficult to overcome in most companies, particular those as large and traditional as Dow. And that fear is precisely what causes the innovator’s dilemma. Dow overcame this fear and didn’t let entrants take that piece of their pie, as the chart above (Figure 2) show what usually happens.

My big take-away from this exercise is in the power of visualizing and diagramming all of these elements. Go read the article article that I reversed engineered (Here’s the link again–opens in new window); then come back here and compare what you read to the diagram.

Which explains the big picture better? Don’t get me wrong: the author of the article writes well, and it’s a clear story he tells. But you don’t get nearly the same sense of interlocking dependencies and overall logic you get from the text as you do from the canvas.

More importantly, the BMC let’s you design your business. You can quickly “sketch” multiple directions or variations. If they don’t work out, crumple it up and go back to the drawing board. That’s the power of it: iterative prototyping. With the BMC, you can apply design thinking to the innovation of a business model. It’s a far better better way than trying to detail a model out in text-based report or description.

Visualizing abstract business concepts really helps solve problems. I’ve been beating that drum for the last year or so, ever since I gave a presentation on “Alignment Diagrams” at the Euro IA conference last year. (See also the article Paul Kahn and I co-authored on alignment diagrams: “Locating Value with Alignment Diagrams“). Alignment diagrams are a class of document that includes such things as customer journey maps, service blueprints and mental model diagrams.

In a previous post, I suggest that the BMC is a type of alignment diagram. The elements on the right side represent customer-facing aspects. Alexander Osterwalder calls this the “front stage.” The fields on the left represent business-related aspects, or the “back stage.” In the middle is the “value proposition.” It’s this type of alignment between the back stage and front stage that’s often missing in business logic. While no silver bullet, the BMC and alignment diagrams can help bring clarity.

.

NOTE: I’m giving two workshops this year on alignment diagrams:
1. Alignment Diagrams, Euro IA, 22 Sept 2011, Prague (1/2 day workshop)
2. Alignment Diagrams, part of UX Fest, 3 Nov, London (Full-day workshop)

.

***DISCLAIMER: I have no association with or interest in either Xiameter or Dow Corning, nor do I have first-hand knowledge of their business models and thier success. The above analysis is based solely on the text in the article cited. 

Like this:

LikeLoading...

Related

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *